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cutout billboard

By March 29, 2010advertising, clever, color

Amazing billboard created by Leo Burnett for Koleston Naturals hair color. Strategically placed against a beautiful (and natural) sea/sky backdrop, the die-cut hair changes color throughout the day. Brilliant.

It would be fun to think of other settings that would provide unique results for a campaign like this. Like against a giant, healthy Sugar Maple that dramatically changes colors throughout the year. What else?

(Thanks Keith.)

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