Amazing billboard created by Leo Burnett for Koleston Naturals hair color. Strategically placed against a beautiful (and natural) sea/sky backdrop, the die-cut hair changes color throughout the day. Brilliant.
It would be fun to think of other settings that would provide unique results for a campaign like this. Like against a giant, healthy Sugar Maple that dramatically changes colors throughout the year. What else?
(Thanks Keith.)
Oh wow, this is awesome 😀 What a genius way of portraying a blonde, redhead, and brunette.
Cool, reminds me of a Texas sign at the Welcome Center we found on our Chevy SXSW road trip on the way to Austin. http://www.flickr.com/photos/mobthink/4424197106/in/photostream/
That is so cool!
totally clever…..i love it!