color of the year!

Pantone has announced its color of the year — time to redecorate!

I’ve seen their annual color forecasts before, but I can’t remember seeing a single color of the year before. It’s a great gimmick (as in, “Oh man, I totally need to update my Pantone swatchbooks”).

I do think its funny that Pantone, which began as a way to achieve color consistency across printing presses, chooses a fabric swatch as color of the year.

Also, this made me laugh: